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Our privacy policy


This policy covers all users of the businessdirect.btireland.com website. It is not necessary to register in order to gain access to the searching facilities of the site, but we may restrict access to certain areas as set out in our information about Cookie Preferences. Access to the businessdirect.btireland.com website is free of charge to all users. The businessdirect.btireland.com website is operated by dabs.com plc. We are committed to protecting your privacy when you are using our online services.


The personal information we collect:

  • During our registration process, we ask you for personal information such as, your name, e-mail address, billing address, delivery address, contact numbers, payment information, password and date of birth (optional) which identifies you and enables us to communicate with you.
  • We will invite you to tell us your interests, or information about you, so that we can make our communications relevant and interesting. This may include information such as the vertical sector in which your organisation operates or the number of IT users you have. It is up to you whether or not you provide us with this information.
  • We and our third party advertisers may also collect other information about you when you visit our website, such as, your IP address, details of the country and telephone area code where your computer is located, your browser type, where on the internet you came from, pages you visited on our website and adverts that you clicked on, including, any search terms you entered.
  • When you order goods [and services] from businessdirect.btireland.com we will carry out credit-checking enquiries about you. To do this we will provide some of your information to credit reference agencies. For more information about our credit checking processes scroll to the bottom of this page.

We will use your personal information for the following purposes:

  • To send updates regarding the status of your orders
  • To process your order
  • To improve the content, design and layout of the businessdirect.btireland.com website and to facilitate knowledge management
  • To understand the interests and buying behaviour of our registered users
  • We monitor and record our communications with you, including e-mails and telephone conversations. Information collected may then be used for training purposes, quality assurance, to record details about the products/services in which you're interested, and in order to meet our legal and regulatory obligations generally.
  • If you purchase a Television or Television receiving equipment, Dabs is legally obliged to inform the TV Licensing Authority giving details of the address to which the equipment is to be delivered.


  • If you consent, we will send you newsletters and details of offers and promotions in which we believe you will be interested.
  • Very occasionally, and depending how you set up your communications preferences, businessdirect.btireland.com may share your details with carefully selected third parties for general marketing and promotional activities. You can edit your communications preferences at any time via the 'Your Account' section of our website.

Disclosure and sharing data:

  • We may share your personal information with other companies in the BT Group who may use it for the purposes set out in this Privacy Centre.
  • We sometimes use other companies to provide some of our services or to provide services to us. To do that, they may need to process your personal information. When we do, they have to follow our instructions and comply with the Data Protection Act 1998.
  • We might transfer your personal information to places outside the European Economic Area and store it there, where our (or our suppliers') people might process it. If that happens, we require them to apply the same security standards as when we process your information in the UK.
  • Sometimes we ask specialist partners to call you, on our behalf, to offer you things from BT we think you might want. We've listed these partners here. If someone contacts you who isn't on the list but claims to be acting for us, get in touch straight away on 0800 800 150 so we can check it out.
  • If law enforcement agencies ask us in the proper way, we may give them information about you. We do that so they can prevent and detect crime, and prosecute offenders. We may also provide information to protect national security. In all cases, we do this in accordance with the law.
  • We also provide information when the law says we have to such as in response to a court order or other lawful demand.


Once you have registered with businessdirect.btireland.com, you can review your personal information at any time to ensure it is correct and current on the "Your Account" section of the businessdirect.btireland.com website. You will be able to update, correct, change or delete inaccurate details. You may also change your marketing/communications preferences here. Please note however that if you opt out of receiving marketing material you may continue to receive mailings for a short period while your change is being processed.

You have the right to ask us what personal data we hold about you, and we can supply this information on payment of a small fee. Please contact our customer service team for full details on how to make such a request at btirelandhelp@bt.com.


We take appropriate technical and organisation security measures to protect your personal information and ensure that it is processed fairly and lawfully. businessdirect.btireland.com uses industry standard practices to safeguard the confidentiality of your personal information, including "firewalls" and Secure Socket Layers.


Our website creates multiple cookies on your machine which contain session and state information. The information within these cookies does not include any personal or financial information. Our website requires cookies to be enabled in the web browser and in any third party security programs to allow tasks such as registering, logging in, buying items or accessing accounts. Please be aware that should cookies be disabled or blocked by third party software, many of our website's features will be impaired or unavailable.

Other companies which advertise or offer their products or services on our website may also allocate cookies to your PC. The types of cookies they use and how they use the information generated by them will be governed by their own privacy policies and not ours.

By using the businessdirect.btireland.com website you agree to businessdirect.btireland.com using cookies that are "strictly necessary". Further information on how we use cookies can be found here.


We retain your personal information for a period of 6 years from the date of your last interaction with us (this could be a sales transaction, a return, or some other interaction with businessdirect.btireland.com via our Customer Services team or our online tools). This is because we may need to access historical information for business reporting purposes. Please note however, that at any point in time you may opt in or out of marketing communications via the 'Your Account' section of this website.



  • The businessdirect.btireland.com website is not intended for children and we ask that no-one under the age of 16 submits personal information to us or uses the site without supervision of a parent or guardian.

Changes to this Policy

  • If we decide to change this privacy policy, we would post such changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Scope of this Policy

  • This privacy policy only covers all users of the businessdirect.btireland.com website at http://www.businessdirect.btireland.com. Other links within this site to other websites or framed third party sites within the businessdirect.btireland.com website are not covered by this policy.

Contact Details

  • If you have any questions about this privacy policy, or the use of your personal information, or if you wish to request us to stop using your information in any way, please write to:

    Data Protection Officer
    Alpha Beta House
    Enterprise Park
    BL6 6PE

Additional Information About Credit Checking

When you order goods and services from businessdirect.btireland.com we may make enquiries about you for credit reference purposes. This may include searching your records held by Experian/Equifax or any other Credit Reference Agency (CRA) and checking any details held on you by the Interactive Media in retail Group (IMRG) Security alert or other Fraud Prevention Agencies (FPAs). When CRAs receive a search from us they will place a footprint on your file that may be seen by other organisations. At all times where your information is disclosed to us we may retain it and we will protect it in accordance with this policy and keep it secure. We will retain the outcome of searches we carry out with CRAs to avoid having to make repeat searches against your credit file in circumstances where we may need to carry out further credit checks in respect of additional products or services ordered by you. We will only retain this data for a reasonable period.

If you tell us that you have a spouse or financial associate, we will link your records together so you must be sure that you have their agreement to disclose information about them. CRAs also link your records together and these links will remain on your and their files until such time as you or your partner successfully files for a disassociation with the CRAs to break that link.

Information on applications will be sent to CRAs and will be recorded by them. We may also give them details of your accounts and billing information, including how you manage it/them to CRAs We may tell them about payments you make to us, your account balances, and payment defaults [We may also give them historical information we hold about your payment history with us.] If you do not pay your bills on time, CRAs will record this information and it may be supplied to other organisations by CRAs and FPAs to perform similar checks and to trace your whereabouts and recover debts that you owe to them as well as us.


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